- Moderator: Todd Johnson, VP, Emerging Technology, YuMe by RhythmOne
- Susan Engleson, Senior Director of Product, comScore
- Mary Catherine Wallace, Media Supervisor, DRUM
- Matthew Durgin, Director of Smart TV Content Innovation, LG Electronics
With nearly 3 in 4 households using Connected TV (CTV) on a daily basis, marketers must consider shifts in device preference and behavior to reach and influence connected consumers. The role of CTV - which includes internet-connected Smart TVs, streaming media devices, game consoles, and Blu-ray disc players - is fast becoming integral to digital advertising campaigns. But is CTV ultimately here to complement or cannibalize broadcast TV? In this panel, the future of TV advertising will be debated and discussed, offering insight into the ways in which traditional TV and CTV can coexist and highlighting the success of CTV campaigns to date.
ABOUT YUMEYuMe by RhythmOne is a leading provider of video and connected TV inventory, unique consumer insights, and cross-screen targeting technology, helping global advertisers better reach and engage consumers wherever and however they consume video content. YuMe's strong demand offering is backed by the supply-side strength of RhythmOne's industry-leading programmatic platform, which provides access to data-driven audience targeting in a verified, brand-safe environment. RhythmOne's end-to-end platform - coupled with the world-class service of its account teams - provides more direct, efficient and effective connections, driving ROI for advertisers and publishers. Founded in 2004 in the UK, RhythmOne is headquartered in San Francisco with offices in the US, UK, Europe, APAC and Canada. For more information, please visit
www.rhythmone.com.
